AFG : AdWords Fundamentals Google AdWords Fundamentals : Part 05
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Advertisers on Google search accrue cost in AdWords when:
- Their ads appear on the Google search page.
- Users click on their ads.
- They register a conversion using Conversion Tracking.
- The user completes a purchase.
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An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood ad position?
- Decrease cost-per-click (CPC) and increase daily budget
- Improve Quality Score and decrease cost-per-click (CPC)
- Improve Quality Score and increase cost-per-click (CPC)
- Decrease cost-per-click (CPC) and decrease daily budget
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A seasonal AdWords campaign would be most helpful for an advertiser who will target?
- Los Angeles to sell office supplies.
- The United States to sell art supplies
- France to sell skis and snowboards.
- The entire world to sell T-shirts.
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An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:
- Control keyword and ad text selection for paid ads.
- Guarantee that the paid ads will appear on the first page of results.
- Ensure their site is frequently evaluated by Google.
- Control of the snippet found in the natural search listings.
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A best practice for optimizing ad text is to:
- Ensure the ad text is general enough to apply to an entire site.
- Include keywords from landing page Meta tags.
- Test multiple variations in each ad group.
- Use all capital letters to promote visibility.
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How does the creation of ad groups with closely-related keyword lists improve Google Display Network performance?
- The ads will be placed on more relevant sites.
- The ads will reach users in different parts of the buying cycle.
- It will be easier to determine how users found the website.
- The ads will be more likely to appear on manually-selected placemen.
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Advertiser’s website displays a wide variety of books If one ad group has ads focused on selling gardening books. Which webpage should serve the “destination URL” for those ads?
- The newsletter sign-up page.
- The page with books on vegetarian cooking.
- The credit card details page.
- A page listing gardening books offerings.
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What happens when an advertiser sets a daily budget lower than the recommended amount, using the method?
- Ads will never show when a user searches on the advertiser’s keywords.
- Ads will show each time a user searches on the advertiser’s keywords, but only during specified time periods.
- Ads will not show every time a user searches on the advertiser’s keywords.
- Ads will show when a user searches on the advertiser’s keywords, but the ad’s rank.
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What happens as a result of a search campaign consistently meeting its daily budget?
- Fewer sites targeted at once
- Accelerated ad delivery
- Missed potential ad impressions
- Higher average cost-per-clicks (CPCs)
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Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
- Accelerated
- Standard
- Scheduled
- Optimized
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Which potential factor does Google use to calculate a search campaigns recommended daily budget?
- Conversions
- Impressions
- Transactions
- Placements
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Which is one characteristic of the “Accelerated” delivery method?
- Ads are shown when users search on relevant variations of keywords in the campaign.
- Ads are only shown when there is a higher likelihood that users will click on them.
- Ads are shown as frequently as possible until the budget is exhausted.
- Ads are shown above the search results as well as to the right of the search rest.
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An advertiser using standard delivery notices at around 4 p.m. that the daily budget for one campaign has been reached serving for this campaign, but other campaigns are still running as normal. The most likely cause for this is that the:
- AdWords system automatically attempted to deliver most clicks by noon.
- Advertise set the wrong time zone for the account.
- Campaign accrued clicks more quickly than the AdWords system anticipated.
- New keywords added to the campaign were disapproved.
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It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:
- Choose effective language targeting.
- Create compelling ad text.
- Choose good negative keywords.
- Secure an effective daily budget.
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In order to see where their ads have shown on the Google Display Network, advertisers should:
- Run a Google Display Network report under the Reporting tab.
- Review the network statistics under the Opportunities tab.
- Visit websites that have the same theme as the ad group to verify where the ads show.
- Automatic placements” on the Networks tab.
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The Google AdWords system rewards good Quality Score by
- Adding a free badge that identifies ads with high Quality Score as “top ads”.
- Guaranteeing the associated ad to show on all relevant queries.
- Placing the associated ad in a higher position.
- Placing the most relevant ad into the natural search results.
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Which Google AdWords, advertises can:
- See the Internet Protocol (IP) addresses of individual users clicking on their ads.
- Gain a wide reach while targeting ads specifically to people who have shown an interest in their product.
- Show rich media and display ads alongside the Google search results.
- Have their ads be automatically translated into any language the user searches
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Why is it important to Google that AdWords ads be relevant to a user’s search query?
- Google users are more likely to find what they’re looking for.
- The AdWords ads will appear with every relevant search query.
- The advertiser’s website position in the natural search results will improve.
- AdWords advertisers are more likely to show their ads on search partner site.
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Which is a benefit of AdWords for search marketing?
- Collect contact information automatically from potential customers.
- Understand how customers navigate websites.
- Acquire potential qualified customers.
- Increase position in organic search results.
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An advertiser wants to improve return on investment (ROI). The advertisement notices that users have often clicked on an ad without purchasing. After ensuring that keywords and ad text are highly relevant to one another, which is the best course of action for the advertiser to take?
- Evaluate current landing page to determine if it is relevant to the ad.
- Raise the campaign’s budget to increase traffic to the site.
- Remove any negative keywords to attract more relevant visitors.
- Increase maximum cost-per-click (CPC) bids to improve Ad Rank.
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