MB-220 : Microsoft Dynamics 365 for Marketing : Part 01

MB-220 : Microsoft Dynamics 365 for Marketing : Part 01

1. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

   After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

   The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.

   The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.

   You need to ensure that future emails adhere to these standards.

   Solution: You send an email to any user who created a deficient template identifying the deficiencies and request that they correct their templates.

   Does this meet the goal?

   • Yes
   • No

2. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

   After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

   The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.

   The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.

   You need to ensure that future emails adhere to these standards.

   Solution: You create an approval process on the template records. You restrict usable templates to only those that have been approved.

   Does this meet the goal?

   • Yes
   • No

3. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

   After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

   The corporate marketing team has developed a branding strategy that includes five mandatory components and visual requirements that must be incorporated for all materials.

   The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not adhere to all five standards.

   You need to ensure that future emails adhere to these standards.

   Solution: You examine all existing templates. Upon identifying those that do not meet standards, you make appropriate adjustments to the non-conforming templates.

   Does this meet the goal?

   • Yes
   • No

4. DRAG DROP

   Your marketing department has given you a list of requirements.

   Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

   NOTE: Each correct selection is worth one point.

   

   

5. Your landing page must include your privacy banner to let your customers know that you take their privacy seriously.

   Once enabled, where will the full text of your privacy policy be stored?

   • on your organization’s private website, with the login information needed to access it
   • on any publicly-available website, with the URL listed in the Event Management Settings
   • on your organization’s website, with the URL listed on the Default Configuration Set
   • on any publicly-available website, with the URL listed in the Landing Page Configuration Set

6. DRAG DROP

   Your company is expanding its service offering to people who live in Europe.

   You must configure your marketing system for compliance with European privacy requirements.

   Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

   

   

7. You are the administrator for your company’s Dynamics 365 for Marketing application. You are responsible for ensuring that the current constraints of your subscription are not exceeded.

   You want to establish monitoring for the critical components that drive additional subscription costs.

   Which three subscription limits can you monitor at Settings > Advanced Settings > Others > Quota Limits? (Choose three.) Each correct answer presents a complete solution.

   NOTE: Each correct selection is worth one point.

   • the total number of inbox previews that your company has used this month and the total number of inbox previews remaining in the month
   • the total number of emails that your company has sent this month and the total number of emails remaining in the month
   • the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription and the number of contacts remaining in your subscription
   • the total number of marketing contacts that you can have in your database according to your current Dynamics 365 for Marketing subscription
   • the total number of surveys that your company has sent this month and the total number of surveys remaining in the month

8. You have been tasked with creating a customer journey for leads located in the Northwestern United States.

   Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct answer presents a complete solution.

   NOTE: Each correct selection is worth one point.

   • The lead must be associated with a contact record.
   • Follow Email must be set to “Allow”.
   • The lead must be associated with an account record.
   • Bulk Email must be set to “Allow”.

9. DRAG DROP

   Your marketing department has provided you with the information you need to create a dynamic market segment.

   Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

   NOTE: Each correct selection is worth one point.

   

   

10. Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.

    How should you define who receives this Customer Journey?

    • Create a Static segment.
    • Create a Segment Type.
    • Edit the contacts in database.
    • Create a Dynamic segment.

11. DRAG DROP

    You are a marketing professional who needs to have a segment that is based on a single marketing list.

    Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

    

    

12. Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.

    Which type of marketing segment should you create?

    • Profile Segment
    • Interaction Segment
    • Landing Page Segment
    • Customer Insight Segment

13. DRAG DROP

    You are a marketing professional.

    You need to create a marketing form that will include a subscription list you have already created. The marketing form will be finalized by a colleague.

    Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange then in the correct order.

    

    

14. You are a marketing professional for Contoso, Ltd.

    You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.

    Which criteria should be used to allow a subscription list to be visible in the toolbox.

    • Published Marketing Lists where the subscription field is set to True
    • Active Marketing lists where the subscription field is set to False
    • Published Marketing Lists where the subscription field is set to False
    • Active Marketing Lists where the subscription field is set to True

15. You are a marketing administrator.

    You need a marketing form that will only accept contact information and allow opt-in to emails.

    What kind of form should you create?

    • Journey Form
    • Forward to a friend Form
    • Landing Page Form
    • Subscription Page Form

16. DRAG DROP

    You are a marketing administrator.

    You need to edit a web page that contains a form used for holiday offers. The page and form are visible to the outside world.

    Which five steps, in order, are needed to complete your task? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

    

    

17. You are a marketing professional who needs to create a new field for a marketing page.

    You want some text to be in the field when the customer opens the page so that they have an idea of what to enter.

    Which field should hold this “ghost text”?

    • Label
    • Prefill
    • Default Value
    • Placeholder

18. You are a marketing professional for Contoso, Ltd.

    You want to create a marketing page that will utilize standardized content that can be used across emails, pages and forms. You elect to use the content block for this.

    Which two elements are available to you when creating a content block? (Choose two.) Each correct answer presents a complete solution.

    NOTE: Each correct selection is worth one point.

    • image element
    • divider element
    • text element
    • form element

19. You are a marketing professional.

    You have created a marketing form and want content items to automatically fill in for the customer.

    What is a valid form for prefill?

    • Pre-fill Form
    • Survey Form
    • Journey Form
    • Subscription Center Form

20. You are a marketing professional who is marketing to an engineering segment.

    You need to create a new field for a marketing form. The new field needs to be a number that can support a level of precision up to 7 decimal places.

    Which field type should you use?

    • Single Line on the Text
    • Floating Point Number
    • Whole Number
    • Decimal Number