MB-220 : Microsoft Dynamics 365 for Marketing : Part 02

MB-220 : Microsoft Dynamics 365 for Marketing : Part 02

1. DRAG DROP

   You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.

   You need to take down the marketing page that contains the form now that the season is over.

   Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

   

   

2. DRAG DROP

   You are an administrator working on a marketing campaign.

   You need to understand the various types of digital content that are available for use with marketing.

   Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

   NOTE: Each correct selection is worth one point.

   

   

3. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

   After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

   You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.

   After a week you notice that no one has received any scores from your model.

   Solution: You add an action tile.

   Does this resolve your issue?

   • Yes
   • No

4. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution. After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen. You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot. After a week you notice that no one has received any scores from your model. Solution: You click the Go Live button. Does this resolve your issue?

   • Yes
   • No

5. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

   After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

   You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.

   After a week you notice that no one has received any scores from your model.

   Solution: You lower the Sales Ready Score.

   Does this resolve your issue?

   • Yes
   • No

6. DRAG DROP

   The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.

   Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365? (Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.

   

   

7. DRAG DROP

   You want to create a method that will alert sales people when a lead is ready to be sold to.

   This method should automatically move the lead to the Sales-Acceptance stage of the lead life-cycle.

   Which four steps must you take, in order to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

   

   

8. DRAG DROP

   You need to create a lead scoring model based upon fixed rules as well as behavior rules.

   Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type. Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

   NOTE: Each correct selection is worth one point.

   

   

9. DRAG DROP

   You are creating a lead scoring model.

   You need to set up scoring, based on both explicit data and implicit data.

   Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

   NOTE: Each correct selection is worth one point.

   

   

10. As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.

    What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.

    NOTE: Each correct selection is worth one point.

    • It can automatically create one per visit to a customer journey that is configured to create leads automatically.
    • It can automatically create one per visit to a landing page that is configured to create leads automatically.
    • It can automatically create one per interaction that indicates a level of interest in a product or service.
    • It can automatically create only one; each marketing contact equates to one lead.

11. DRAG DROP

    Your marketing department purchases a file with a list of leads.

    Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

    

    

12. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

    After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

    Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.

    You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

    Solution: You tell the team that traditional Emails are hosted on the Dynamics 365 server.

    Does this meet the goal?

    • Yes
    • No

13. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

    After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

    Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.

    You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

    Solution: You tell the team that Traditional Emails are able to be used in customer journeys.

    Does this meet the goal?

    • Yes 
    • No

14. Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.

    After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.

    Your marketing team is asking you questions about how marketing emails can be used for the campaigns they wish to launch.

    You need to explain how these types of messages differ from the person-to-person messaging they already use in order to correctly help your marketing team to understand the difference between Traditional Emails and Marketing Emails.

    Solution: You tell the team that results as click-thrus, opens and forwards are recorded for Traditional Emails.

    Does this meet the goal?

    • Yes
    • No

15. DRAG DROP

    You are a content creator and you often need to add dynamic content to your emails.

    You need to be able to know which data source to use to add various types of content available using assist-edit.

    Which data source should you use to add the content types listed? To answer, drag the appropriate data source to the appropriate content type. Each data source may be used once, more than once and not at all. You may need to drag the split bar between panes or scroll to view the content.

    NOTE: Each correct selection is worth one point.

    

    

16. You have been tasked with creating the structure necessary to include dynamic content in email messages.

    Which three types of items can be placed in a message as dynamic values? (Choose three.) Each correct answer presents a complete solution.

    NOTE: Each correct selection is worth one point.

    • Your company’s phone number
    • Values from a specific Case record
    • Subscription-center link
    • Your company’s postal address
    • Social media links

17. DRAG DROP

    You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a card has been abandoned on the company website.

    Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

    

    

18. DRAG DROP

    Your boss has asked you to send out a simple email campaign using a Customer Journey.

    Which four activities must you perform in sequence? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

    

    

19. Your marketing department will be creating multiple email messages to be used in several customer journeys.

    To prepare for this, you need to create content settings to determine the dynamic values to be used.

    What is the maximum number of Content Settings that can be set as default for multiple customer journeys?

    • 1
    • 2
    • 3
    • 4

20. DRAG DROP

    You have been asked to create a report that shows your company’s customer journeys by status reason.

    Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

    NOTE: Each correct selection is worth one point.