MB-220 : Microsoft Dynamics 365 for Marketing : Part 03

MB-220 : Microsoft Dynamics 365 for Marketing : Part 03

1. In preparing for going live with your customer journey you select “Check for Errors” in the command bar.

   Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.

   NOTE: Each correct selection is worth one point.

   • checks for common errors and shows an error message with advice for fixing them
   • makes sure all required marketing emails and pages are assigned and published
   • checks to ensure prerequisites are met
   • checks for active links to the marketing services that host your email messages
   • makes sure all required target segment(s) meet your goals

2. DRAG DROP

   You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.

   Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

   

   

3. You need to create a customer journey. You are looking through the gallery of existing customer journey templates to select one to use.

   Which pieces of information will help you decide which template to use?

   • Target, Recurrence, Purpose, Name
   • Purpose, Target, Recurrence, Description
   • Language, Purpose, Target, Recurrence
   • Language, Owner, Target, Recurrence

4. You have a customer journey that sends an email, creates a phone call activity and sends a text message.

   Which set of actions must you take to activate your customer journey?

   • Validate, then Go Live.
   • Check for Errors, then Publish
   • Validate, then Publish.
   • Check for Errors, then Go Live.

5. You are creating a customer journey.

   You want to control the actions based on choices the contact makes and control the speed at which those actions happen.

   Which three types of tiles are available to control the flow to meet your needs? (Choose three.) Each correct answer presents a complete solution.

   NOTE: Each correct selection is worth one point.

   • Splitter
   • Decision point
   • Internal action item
   • Trigger
   • Scheduler

6. DRAG DROP

   When creating customer journeys the correct steps must be followed in order to ensure the results you receive are as expected.

   Which five actions are required, in sequence, to create a complete customer journey? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

   

   

7. You are setting up a small workshop event. The event will have one session and one speaker.

   After you create the event, session and speaker engagement record, you want to publish the event to the event portal.

   Hoe should you publish the event?

   • Publish the event. The session and speaker will publish automatically.
   • Publish the session. The event and speaker will publish automatically.
   • Publish the event, session and speaker manually.
   • Publish the event and session separately. Speaker will publish automatically.

8. DRAG DROP

   You are an event coordinator for a company.

   You are creating a multi-day conference event that will include multiple sessions and tracks.

   For each use case shown below, which track type should be used? To answer, drag each use case to the appropriate track type. Each use case may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

   NOTE: Each correct selection is worth one point.

   

   

9. You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.

   You need to block off rooms for single occupancy, double occupancy and suites at the hotel.

   Which method should you use to accomplish your task?

   • Create a hotel record and then a hotel room allocation record for each room type. 
   • Create a hotel record and then a single hotel room reservation record for all room types.
   • Create a hotel record and then a single hotel room allocation record for all room types.
   • Create a hotel record and then a hotel room reservation record for each room type.

10. You are a marketing professional for Contoso, Ltd.

    You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.

    Why might the event require you to register anonymously, despite the setting above?

    • Your portal is a site hosted externally.
    • Your portal is a site hosted by Dynamics 365 Portals.
    • Your portal is Dynamics Native Portal.
    • You must republish the event.

11. You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.

    You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers.

    Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.

    NOTE: Each correct selection is worth one point.

    • Customer
    • User
    • Contact
    • Account

12. DRAG DROP

    You are a Dynamics administrator that is setting up Dynamics for Marketing for your organization.

    You need to configure Dynamics for Marketing to work with your webinar provider and create a webinar event.

    Which four steps should you take, in sequence, to complete your task? (Choose four.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

    

    

13. DRAG DROP

    You are setting up a conference event that will have a capacity of 500 people.

    You want to enable a waitlist for the event so that if more than 500 people register and someone cancels their registration, the event will automatically register the next available person on the list.

    Which three steps should you take, in sequence, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

    

    

14. Your company is interested in gaining additional insight into customer journeys.

    You have been tasked with analyzing contacts insights.

    From the options presented, which three types of interactions are analyzed in Dynamics 365 for Marketing for contacts and lead? (Choose three.) Each correct answer presents a complete solution.

    NOTE: Each correct selection is worth one point.

    • Web interactions
    • Event interactions
    • Survey interactions
    • Appointment interactions
    • Telephone interactions

15. DRAG DROP

    You have a subscription to Dynamics 365 for Marketing.

    You need to recommend which analytics tools should be used for each channel measured by your subscription.

    Which analytics tools should be used for seeing the data by contact or by lead? Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

    NOTE: Each correct selection is worth one point.

    

    

16. DRAG DROP

    You are responsible for all outgoing marketing emails at Contoso, Ltd.

    You are tasked with the best practices aimed at increasing delivery and interaction rates.

    Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

    NOTE: Each correct selection is worth one point.

    

    

17. You are the manager of Internet sales for your company.

    You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.

    Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.

    NOTE: Each correct selection is worth one point.

    • When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non-anonymous respondents.
    • An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.
    • As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.
    • All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.

18. You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.

    You need to track response data regarding how your contacts react to your various marketing initiatives.

    Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose three.) Each answer presents a complete solution.

    NOTE: Each correct selection is worth one point.

    • Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
    • The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
    • The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.
    • Survey insights measured over all respondents will be available on the Survey Insights form.
    • Insights measured over all recipients of a single segment over all channels will be available on the Segment Insights form.

19. DRAG DROP

    You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.

    Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

    NOTE: Each correct selection is worth one point.

    

    

20. You are creating a customer survey and you want to get good responses.

    You need to analyze the responses to provide actions to best suit your organization.

    Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.

    NOTE: Each correct selection is worth one point.

    • Define an objective for your survey so that you can ensure that all questions serve that objective.
    • Make your surveys long so that you customers can get a chance to provide as much information as possible.
    • Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
    • Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
    • Try to organize the survey in a way that groups all related questions together in sections.