Apple is a company constantly working towards making its products and processes more environmentally friendly. Therefore, the Apple brand is associated with ideals and values that customers can relate to and support. What method of influence is being used by Apple?
- fear
- scarcity
- authority
- likeness
|
Explanation & Hint: Likeness is a method of influence in which things or people can influence individuals they like—most individuals like what is aesthetically pleasing. |